Ginger & Lace — Shopify case study

Ginger & Lace, a lingerie and fashion label with a global following, came to Vexa for a custom Shopify development that matches the intimacy and craft of their products. We designed and built a custom Shopify theme for www.gingerandlace.com with a mobile-first visual merchandising system, size-finders for lingerie, and discreet local payment options. Custom Liquid sections handle lookbook storytelling and fit guidance, so shoppers across the GCC and beyond feel confident before they buy.

Designed for every screen

Homepage

An editorial Shopify homepage gives the seasonal campaign room to lead while keeping navigation and discovery clear on every screen.

Ginger & Lace Shopify homepage on desktop featuring the Summer 26 fashion campaignMobile view of the Ginger & Lace Shopify homepage and Summer 26 campaign

Collection page

The New Arrivals collection combines spacious product merchandising, useful filters and a responsive grid designed for fast browsing.

Ginger & Lace New Arrivals Shopify collection page on desktopMobile product grid and filters on the Ginger & Lace New Arrivals collection page

Product page

The Myla Sun Dress product page balances detailed imagery with size guidance, local payment options and a direct path to purchase.

Ginger & Lace Myla Sun Dress Shopify product page on desktopMobile view of the Ginger & Lace Myla Sun Dress Shopify product page